• Ten of thousands of bicycles are stolen each year
• Most owners can't describe their bike when reporting a theft to the police
• Identifying the owner of a located bike is difficult because owners do not adequately mark their bike.

Tens of thousands of bicycles are stolen every year, with almost half being stolen from around the home.  Most of these bikes are not locked when not in use either.  An unlocked bike is an invitation for a thief to take it.